Jonathon Karelse
CEO
Jonathon Karelse
CEO, NorthFind Management

Jonathon Karelse is a global leader in forecasting, predictive analytics, and S&OP. He combines extensive experience with leading-edge theory to improve supply chain operations, optimally leveraging people, processes, and tools.
Jonathon is leading the conversation that Behavioral Economics represents the next big idea for decision making and planning in many companies. He believes that by understanding the causes of biases and heuristics in planning, organizations can make rapid improvements in real-world performance.
As a frequent contributor to the Institute of Business Forecasting (IBF) and APICS, the Association for Supply Chain Management, Jonathon tracks trends and directly influences best practices in Demand Planning and S&OP. He has been cited for his work on Forecast Value Add (FVA) analysis; the integration of Judgement and Business Intelligence into statistical forecasting; and Conflict Resolution in consensus forecasting.
Awards:
Podcasts:
Histories of the Future:
ForbesBooks, Spotify, Apple

Learn more about Jonathon's recent publication:
- Supply Chain Now Podcast: Driving Global Operational Transformation
- Article: Your Demand Forecasting Might be Biased. Here’s What You Can Do About It
- Article: S&OP Won’t Fix Your Forecast
- Supply Chain Brain Podcast: When Forecasts go Wrong and Why
- Article: The Human Factor in Demand Forecasting
- Article: Forecast Value Added Interview with SAS