Valerie Zhang | Sr. Consultant
Valerie Zhang
Senior Consultant
Valerie Zhang
Senior Consultant

Valerie has deep experience in S&OP, CPFR and global planning process implementations, with a particular focus on CPG and food-related enterprises. Having both analyzed and led these transformative initiatives at companies of virtually every market cap – including Walmart, Kellogg’s and Maple Leaf Foods – Valerie brings a wealth of practical experience to NorthFind’s clients.
Valerie has previously held positions at Walmart and Deloitte, and holds an HBA from the Ivey School of Business at UWO.
Tiffany Choy | Manager, Client Relations and Administrative Services
Tiffany Choy
Manager, Client Relations and Administrative Services
Tiffany Choy
Manager, Client Relations and Administrative Services

Write up here.
Eric Clepper | Sr. Associate
Eric Clepper
Senior Associate
Eric Clepper
Senior Associate

Eric C. Clepper has over 27 years of experience with airlines and aerospace manufacturing and repair companies. He has helped turn around under-performing businesses, created innovative new businesses, and led large P&Ls.
While at Honeywell Aerospace, he led and executed multiple transformations to drive customer profitability, salesforce productivity, and MRO Integrated Service Provider commercial strategies. He also led various initiatives to reduce excess and slow-moving inventory; and implemented strategic replenishment programs, including vendor managed inventory, to optimize Working Capital and inventory turns.
He has led factory flow transformations, and S&OP Processes in both manufacturing and contract manufacturing environments. Additionally, he has also served as a due-diligence focal for buyer and seller side M&A and Joint Venture pursuits.
While at Delta Air Lines, Clepper led an initiative to capture post-merger synergy benefits by working across all functions to develop market-specific strategies. Additionally, he built key analytic models that enabled a complete salesforce transformation to optimize capacity and align to premium opportunities. Additionally, he led the assessment for changing the travel agency commission structure that resulted in immediate savings of over $125 million.
Clepper received his MBA degree from Emory University in 200 and holds a BS in Business Management from University of Phoenix. He is also Six Sigma, Blackbelt trained and Greenbelt certified and is pursuing a designation from the Harvard Business Analytics Program.
Paula Chew | Jr. Associate
Paula Chew
Jr. Associate
Paula Chew
Jr. Associate

Paula Chew is a Marketing and Operations visionary with experience across many verticals; including mass merchant, automotive, commercial and grocery. She has the capacity to quickly recognize operational efficiencies and put best practices in place. Her consulting experiences have taken her across much of North America as well as Shanghai, China; and to companies such as the Ford Motor Company, Neutrogena, L’Oreal, and Kroger.
Paula holds an MBA from the University of Southern California’s Marshall School of Business and a BS in Sociology/Marketing from the University of California, Riverside.
Ed Lawton | Sr. Associate & Practice Lead, Inventory and Supply Management
Ed Lawton
Sr. Associate & Practice Lead, Inventory and Supply Management
Ed Lawton
Sr. Associate & Practice Lead, Inventory and Supply Management

Ed Lawton has over 27 years of industry and consulting experience using and implementing supply chain management applications from Adexa, JDA, Kinaxis, Oracle and SAP. His background includes the areas of demand forecasting, sales & operations planning, production scheduling, inventory planning and optimization and supply chain network optimization. Ed has a diverse industry background combined with strong leadership, project management, problem solving and communication skills that he uses to provide the bridge between business objectives and successful solution delivery.
Ed has a BS in Industrial Engineering from Purdue University and a MBA from The Pennsylvania State University, is a licensed Professional Engineer (PE) and is APICS certified in Production and Inventory Management (CPIM) and in Integrated Resource Management (CIRM).
Travis Frank | Sr. Associate & Practice Lead, Logistics
Travis Frank
Sr. Associate & Logistics Practice Lead
Travis Frank
Sr. Associate & Logistics Practice Lead

Travis Frank is a hands-on leader in Supply Chain and Logistics Operations who has implemented Operational Excellence strategies across multiple Manufacturing and distribution organizations. Travis has held roles as Vice President of Operations and Sr. Director of Operations and Inventory for Canada’s largest vitamin and supplement manufacturer; Senior Director of Site Operations for an aftermarket and original equipment manufacturer for light- and heavy-duty vehicles; Senior Manager of Supply Chain, Distribution and Logistics within the Food Service industry; and Senior Transportation Manager for C.H. Robinson Worldwide Inc.
Travis received his Master of Science in Supply Chain and Logistics Management at the RAJ SOIN College of Business at Wright State University, Dayton, Ohio. Since then, Travis has led multiple large-scale manufacturing and distribution capacity utilization projects to align organizational capabilities to the needs of the customer. Travis believes to get mutual gain from an employee there must be continuous improvement strategies combined with straight forward “Lean Manufacturing” methodologies.
Most recently Travis complete the Harvard Business School “Leading Change and Organization Renewal” program. Travis is a strong supporter of community involvement and a member of his local APICS chapter, as well as watch D.O.G.S. (Dads of Great Students) for his local school board.
Hank Lin | Sr. Associate, Asia Pacific
Hank Lin
Sr. Associate, Asia Pacific
Hank Lin
Sr. Associate, Asia Pacific

Hank Lin is NorthFind’s advisor on Strategic Alliances in Asia Pacific for NorthFind Management and in particular advises on business development partnerships in China and Taiwan.
Hank held a concurrent role as the channel business development manager responsible for the development of key accounts and alliance partnerships in China for eBizprise, a leading demand-driven supply chain solution provider in Asia Pacific. He has rich AsiaPacific experience and over the years he has worked closely with global partners to localize their services and best practices that bridge the domestic practices of China’s businesses. Hank previously held a product management role for a consumer electronics company that supplied computer peripheral products to a billion dollar global IT firm. He was part of the three person core team that worked closely with Asia’s top contract manufacturers and successfully launched from over 100 SKUs globally and grew the business tenfold over 3 years.
Hank holds an M.B.A. from USC Marshall School of Business and a M.S. degree in Computer Science from USC Viterbi School of Engineering.
Robert Sanders | Sr. Associate
Robert Sanders
Sr. Associate
Robert Sanders
Sr. Associate

Bob Sanders has more than 15 years of experience advising senior executives across a range of corporate functions, including: supply chain, operations, business development, and corporate finance; and has done so in North America, EMEA and APAC.
While at Carlisle FoodService., Mr. Sanders developed and led the company’s strategic plan and process to integrate the Sales, Inventory, and Operations functions. As manager of the forecasting team, he led the transformation to a statistically-focused demand planning process. Mr. Sanders also developed the firm’s operational reporting process, which includes weekly and daily scorecards focused on sales, shipments, fill rates, and available to promise accuracy.
During his time at CEB now Gartner, he worked directly with Fortune 500 executives, to identify and implement best demonstrated practices. In addition, Mr. Sanders managed an international team of research associates and helped to create the Finance Quantitative Analysis team. He has experience creating and administrating surveys and synthesizing results for use in best practices publications and implementation.
Mr. Sanders has an MBA from Penn State University and a BA from Union College, where he majored in Managerial Economics, and is a graduate of the Harvard Business Analytics Program.
Jonathon Karelse | CEO
Jonathon Karelse
CEO
Jonathon Karelse
CEO, NorthFind Management

Jonathon Karelse is a global leader in forecasting, predictive analytics, and S&OP. He combines extensive experience with leading-edge theory to improve supply chain operations, optimally leveraging people, processes, and tools.
Jonathon is leading the conversation that Behavioral Economics represents the next big idea for decision making and planning in many companies. He believes that by understanding the causes of biases and heuristics in planning, organizations can make rapid improvements in real-world performance.
As a frequent contributor to the Institute of Business Forecasting (IBF) and APICS, the Association for Supply Chain Management, Jonathon tracks trends and directly influences best practices in Demand Planning and S&OP. He has been cited for his work on Forecast Value Add (FVA) analysis; the integration of Judgement and Business Intelligence into statistical forecasting; and Conflict Resolution in consensus forecasting.
Awards:
Podcasts:
Histories of the Future:
ForbesBooks, Spotify, Apple

Learn more about Jonathon's recent publication:
- Supply Chain Now Podcast: Driving Global Operational Transformation
- Article: Your Demand Forecasting Might be Biased. Here’s What You Can Do About It
- Article: S&OP Won’t Fix Your Forecast
- Supply Chain Brain Podcast: When Forecasts go Wrong and Why
- Article: The Human Factor in Demand Forecasting
- Article: Forecast Value Added Interview with SAS




